Google Video Partners

AdWords Video and Google Video Partners


Through YouTube video advertising, you’re able to know that a view is a real view, that somebody was engaged and actually watched the video”

Choose who you want to see your video ads based on location, interests, and more. Your video will appear before or next to related videos or in search results. You only pay when someone chooses to watch at least 30 seconds, views the entire ad, or engages with your ad, like clicking on a call-to-action overlay, a card, or a companion banner.



Benefits of using Google video partners

Show ads on content that fits your brand. Video ads on Google video partners can appear on computers, tablets, mobile web browsers, mobile apps, and TV screens. Ads are delivered within a video player or as an interstitial when shown on mobile apps.


Control where your ads appear


Video ads on Google video partners offer the same robust controls, content settings, and targeting available on YouTube. With the following features, you are in control of where your ads may appear:

  • Audience targeting: Define who you want to reach by using different audience types, including affinity, custom audiences, Customer Match, in-market, life events, remarketing, and Similar Audiences.

  • Content targeting: Define where you want your ads to show on Google video partners by targeting placements, topics, keywords, and devices.

  • Content exclusions: Like on YouTube, content on video partners is categorized using digital content labels. Mature and unlabeled content is excluded from video campaigns by default. You can also use inventory types to opt out of groups of sensitive content that don't align with your brand or the message of your campaign.

  • Placement exclusions: See where ads appeared in the "Where ads showed" tab, under "Placements" in Google Ads. Placements that aren't appropriate for your brand or don't perform well for your audience can be excluded.


Expand your reach and impact beyond YouTube

  • Reach: Google video partners can help you engage new users outside of YouTube and help you increase the reach of your video ads. Advertisers can gain up to 20% additional reach for a given budget by adding Google video partners to their campaign. You can use the same targeting options across YouTube and Google video partners and segment your reporting to measure performance by network. Learn more

  • Video views: When a skippable in-stream ad is watched on Google video partners, it will increment a view count on your YouTube video.

  • Viewability: The average viewability of video ads using Google video partners is 90% (Source: Google internal data, Global, April 2019).

  • Conversions: With TrueView for action, you add a call-to-action (CTA), a headline, and an end screen to your video ad and drive more conversions at a lower cost. Based on existing studies, advertisers who added Google video partners to TrueView for action campaigns (with Target CPA bidding) gained more than 10% of their conversions and achieved more than 20% lower CPAs from Google video partners (Source: Google internal data, Global, October - November 2019).

  • Impact: Ads on Google video partners can help customers become more aware of your products and more interested in your brand. Based on over 1,000 identical studies across YouTube and Google video partners, we're seeing similar Brand Lift for TrueView for action ads running on YouTube and Google video partners (Source: Google Video Partners Brand Lift meta-analysis, Global, 2019).


CITVN is a nonprofit coop managed by a Catholic Worker Movement community of volunteers


If you own the content, our average project donation ranges from $500 - $1,870 for turnkey pre-production, production and post-production services. If you have used up to 184 hours of our volunteer time within a month, plus CITVN Coop overhead and equipment depreciation, your project has cost us $9.40 per hour.

Some might think that's a steal, when compared to similar quality commercial rates up to $9,000+ per event. But we are a nonprofit, offering the highest quality 4K streaming media, documentary video and multimedia services, whose goal is to promote the Dayton Arcade ecosystem of event organizers, universities, restaurateurs, musicians, artists and entrepreneurs.

We suggest, at a minimum, that you cover our very low fixed costs prior to each phase of production (see below) plus a final donation of $360 to fund an indigent bed in a local sober house for a month. You might consider donating a Dayton Ohio Living Wage. If you are poor too, we may donate our time, talents and treasure to help you.

100% of CITVN net operating income supports homeless people in recovery from addictions. We want all Dayton Arcade stakeholders to succeed.


100% of CITVN net operating income funds sober house indigent beds for homeless people in recovery from addictions


To discuss your project, please

Click Here to book a Zoom meeting

Call us at 937-938-5784

Email us at Stephen@Catholic-ITV.net